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Using the phone to build your custom apparel business

Using the Phone to Build Your Business

Grow your custom apparel business further by using the phone to build relationships with existing customers and prospects. Our first post in this 3-part series talked on using word of mouth to build your business. Building off of all the contacts you made from word of mouth (and existing customers), this blog post will focus […]

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Use word of mouth to grow your custom apparel business

Using Word of Mouth to Build Your Business

Business Ideas / Stephanie A

Word of Mouth is a great way to actively grow your custom apparel business. Customers buy from businesses they know, like, and trust. How do you grow your business? Along with the idea of working ON your business, you want to be focusing on growing your business. You should be doing things today, that will

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SEO for Custom Apparel Businesses

Business Ideas / Stephanie A

Get your custom apparel business found online using SEO best practices and building your online presence. We’ve spent some time already talking about how you can create a great customer experience to ensure your customers stick around, and continue to make purchases from you. But how are your customers finding you in the first place? Having

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Are You Working ON Your Business?

Business Ideas / Stephanie A

How do you build a successful, long-term business that grows when you’re spending all your time filling customer orders? Michael Gerber’s book E-Myth Revisited has some great insights and perspectives for people starting up a new business. We wanted to use Gerber’s book as a starting point to talk about how you should be working

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What is HTV Vinyl? -And What Styles Can I Get.

Business Ideas, Cut n Press, General Apparel Decorating / Gregg A

This article gives you a brief and basic explanation of what HTV is and how you can use it to amp up an already successful apparel decorating business! What is HTV? HTV, or heat transfer vinyl, is a polyurethane material that allows any apparel decorator to create a design, cut and weed it out, and

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How Much is a Customer Worth?

Business Ideas / Stephanie A

Learning how much a customer’s lifetime value is will help you understand potential income for your custom apparel business. Your custom apparel business relies on repeat customers as well as referrals. In any business, it costs less to keep an existing customer than it does to acquire new ones. Therefore, regardless of the size of

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Customer Experience Matters

Business Ideas / Stephanie A

Creating a positive impact creates lifelong customers in the custom apparel industry. What does your customer experience look like? Oftentimes when building a business, the customer experience can get overlooked. Or if your business has been around for a few years, people often assume that their customer’s experience is good, because they’re still getting business.

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7 Things you need to do before starting an embroidery business.

Business Ideas, Embroidery Supplies & More, General Apparel Decorating / admin

What do I need to start an embroidery business? How do I start embroidering? We have been asked these questions plenty of times from people all over the world. Starting a new business can be frustrating if you aren’t doing it the right way. It’s great to want to just jump in and go for it! And

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Email Marketing for the T shirt and Embroidery Business – CAS Podcast

Business Ideas, General Apparel Decorating / admin

The Custom Apparel Startups Podcast is put on my Marc Vila and Mark Stephenson from Colman and Company & Coldesi Inc. In Episode 2 they discuss e-mail marketing for the embroidery and t shirt business. Email marketing will help you gain (and retain) more customers. You don’t have to be a guru or a pro

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How poor supply inventory can ruin a business… and how to fix it.

Business Ideas, Embroidery Supplies & More, General Apparel Decorating / admin

Mario and Carla were a couple with a dream to own a business. He was a mechanic for the past 15 years, worked in various shops but never had passion for the job. I don’t even think he was a car lover, it’s just the job he was able to get out of high school,

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